Cox · Vega Baja, Alicante

Growing
trust
from the Vega Baja.

About us → See products

Selection

Fruit by calibre and flavour, not by volume.

Direct sourcing

We know every grower we work with.

Season

Produce at its peak, never forced.

Freshness

Loaded fast, kept cold, no long warehousing.

The company

A family craft, done with craft.

For decades we've done the same thing: selecting and distributing fresh fruit from the Vega Baja. What began as a small warehouse is now a family company with expanded facilities, our own fleet and a recognised brand, Doña Manoli. What doesn't change: knowing the grower, checking every batch and answering in person.

1989

José Berenguer founds the company in Cox

Growth

New facilities, more customers

2005

Doña Manoli, our own brand, is born

Farms

We add our own farms to the project

Today

Generational change at the helm

Products

Grove to table.

Our specialties are citrus, potato and stone fruit. We work our own produce and, above all, with a trusted network of farms carefully filtered for quality.

01 · Oct – Jun

Oranges

NavelinaValencia LateLane LateMidknightand many more

02 · Oct – Apr

Mandarins

OrriClemenulesLeanrriOronulesand many more

03 · Sep – Aug

Lemons

FinosVernaMeseros

04 · May – Sep

Watermelons & melons

BlackStripedSeedlessWhiteMelonand many more

05 · May – Sep

Stone fruit

PeachPlumNectarineSaturnand many more

06 · All year

Pome & others

ApplePearPotatoand many more

Process

How we work.

Nothing glamorous. Just craft.

Field

We work with a wide network of local growers, filtered farm by farm for quality. We know every one of them by name.

Warehouse

Calibrated, sorted and packed in Cox. What doesn't meet the bar doesn't ship.

Logistics

Own fleet + trusted partners. Fruit at peak on arrival.

After-sales

Clear numbers, personal service, and answers for any issue that comes up.

Sustainability

What we do for the land that feeds us.

We're not trying to save the world. Just not to spoil what we have.

KM 0

Short mileage

We work with growers in the Vega Baja and nearby areas whenever the season allows.

100%

Full use

Fruit that doesn't meet calibre goes to second-grade and donation.

Reusable

Returnable packaging

We favour crate pools and returnable boxes with our regular customers.

In one line

"Let the fruit speak for us."

Where we come from

Vega Baja: where the river meets the sun.

Our base is in Cox, in the heart of the Vega Baja del Segura — one of the most fertile fruit-and-vegetable areas in the Spanish Levant. But the season decides: when local produce isn't at its peak, we source from other trusted areas across Spain.

Vega Baja del Segura

Base and main sourcing area. Citrus, vegetables, stone fruit.

Levant & Andalusia

We complete the calendar with Almería, Murcia and Valencia by season.

Rest of Spain

We buy at origin as needed, no middlemen.

Our brand

Doña Manoli

The lady of fruit.

Our own brand since 2005. Behind the name there's a family story: Manoli is the wife of José Berenguer, the founder of the company. An illustration, a lady, a yellow hat and a promise: fruit with a name behind it.

Let's talk

Professional buyer?

If you distribute, export or supply a retail chain, drop us a line. Same-day reply.

Phone

+34 965 361 378

hola@jberenguer.es

Address

C/ Traperos, s/n · Cox, Alicante 03350 · Spain